Don’t stop halfway: How to build an end-to end innovation capability

Research at Slalom shows treating innovation as an end-to-end system offers a variety of benefits, from maintaining momentum to avoiding costly “organ rejections” from unwanted projects. By James Janega Corporate leaders assign huge importance to innovation as a mechanism to power their companies’ growth strategy, but when trying to create a reliable business capability, progress […]

Read more "Don’t stop halfway: How to build an end-to end innovation capability"

Finding ROI for innovation: Three levers that can unlock trust and financial buy-in needed for sustainable innovation

A lack of metrics for ROI – Returns on Innovation – underpins corporate risk-aversion and insufficient financial investment, contributes to fizzled ideas, and leads to an overall lack of confidence in the innovation process.
To set things right, where to start? Which levers offer the biggest return, fastest?

Read more "Finding ROI for innovation: Three levers that can unlock trust and financial buy-in needed for sustainable innovation"

Plug-and-play thinking about Artificial Intelligence

Alex Dayon, president and chief-product officer at Salesforce, announced investments to build an AI capability for the company. PHOTO: ERIC MILLETTE/SALESFORCE An announcement by Salesforce.com this week that it would embed its artificial intelligence technology “Einstein” into its software for salespeople caps a three-year, $700 million AI push by the workforce enabler. Salesforce isn’t the […]

Read more "Plug-and-play thinking about Artificial Intelligence"

Omni-channel is the trees. Customers are the forest.

My buddy Ed Siok and a prototype from an IoT hackathon Recently, my colleagues and I were preparing to address a roomful of marketers and communicators on mental readjustments needed to win in the shifting business landscape. That included breaking down walls between business functions and physically removing walls from workplaces — so that communication and concepts […]

Read more "Omni-channel is the trees. Customers are the forest."