Finding ROI for innovation: Three levers that can unlock trust and financial buy-in needed for sustainable innovation

A lack of metrics for ROI – Returns on Innovation – underpins corporate risk-aversion and insufficient financial investment, contributes to fizzled ideas, and leads to an overall lack of confidence in the innovation process.
To set things right, where to start? Which levers offer the biggest return, fastest?

Read more "Finding ROI for innovation: Three levers that can unlock trust and financial buy-in needed for sustainable innovation"

Plug-and-play thinking about Artificial Intelligence

Alex Dayon, president and chief-product officer at Salesforce, announced investments to build an AI capability for the company. PHOTO: ERIC MILLETTE/SALESFORCE An announcement by Salesforce.com this week that it would embed its artificial intelligence technology “Einstein” into its software for salespeople caps a three-year, $700 million AI push by the workforce enabler. Salesforce isn’t the […]

Read more "Plug-and-play thinking about Artificial Intelligence"

Omni-channel is the trees. Customers are the forest.

My buddy Ed Siok and a prototype from an IoT hackathon Recently, my colleagues and I were preparing to address a roomful of marketers and communicators on mental readjustments needed to win in the shifting business landscape. That included breaking down walls between business functions and physically removing walls from workplaces — so that communication and concepts […]

Read more "Omni-channel is the trees. Customers are the forest."

A window into external innovation for enterprise companies

What’s the cheapest way for corporations to understand the forces that could disrupt their business model? Increasingly, the answer might be engagement with startups through corporate venturing, according to recent articles in CFO Magazine, the annual Money Tree white paper from the National Venture Capital Association and PwC, and insights from a recent panel on […]

Read more "A window into external innovation for enterprise companies"

Why sales traction matters when corporate VCs look for partners

In a conversation on pairing startups with the venture funds connected with enterprise companies, entrepreneurial sales dominates the discussion. They’re the most important asset that startups have, said Freshwater Advisors founder David Weinstein, while Groupon SVP Julie Szudarek said an important way to supercharge a startup’s sales strategy was to tap into tactics that drive rapid adoption. She suggested tactics […]

Read more "Why sales traction matters when corporate VCs look for partners"