By James Janega Can you innovate in the beer supply chain, asked a client in the brewing industry? They already have made strides on the sexy, customer-facing side of product innovation and category management. Can costs, collaboration, and change mitigation offer more options? In the age of technology, the supply chain is ripe for innovation […]Read more "Can you innovate in the supply chain for beer? Hop aboard …"
By James Janega A common question that arises in client conversations – and that should be considered by all corporate executives charged with competitive strategy – is which innovation strategy would best fulfill the company’s growth ambitions. There’s a lot of competing advice in the marketplace and, unfortunately, much of the best theoretical research is […]Read more "Opening the WINDOW on the right innovation strategy"
A lack of metrics for ROI – Returns on Innovation – underpins corporate risk-aversion and insufficient financial investment, contributes to fizzled ideas, and leads to an overall lack of confidence in the innovation process.
To set things right, where to start? Which levers offer the biggest return, fastest?
Alex Dayon, president and chief-product officer at Salesforce, announced investments to build an AI capability for the company. PHOTO: ERIC MILLETTE/SALESFORCE An announcement by Salesforce.com this week that it would embed its artificial intelligence technology “Einstein” into its software for salespeople caps a three-year, $700 million AI push by the workforce enabler. Salesforce isn’t the […]Read more "Plug-and-play thinking about Artificial Intelligence"
My buddy Ed Siok and a prototype from an IoT hackathon Recently, my colleagues and I were preparing to address a roomful of marketers and communicators on mental readjustments needed to win in the shifting business landscape. That included breaking down walls between business functions and physically removing walls from workplaces — so that communication and concepts […]Read more "Omni-channel is the trees. Customers are the forest."
What’s the cheapest way for corporations to understand the forces that could disrupt their business model? Increasingly, the answer might be engagement with startups through corporate venturing, according to recent articles in CFO Magazine, the annual Money Tree white paper from the National Venture Capital Association and PwC, and insights from a recent panel on […]Read more "A window into external innovation for enterprise companies"
In a conversation on pairing startups with the venture funds connected with enterprise companies, entrepreneurial sales dominates the discussion. They’re the most important asset that startups have, said Freshwater Advisors founder David Weinstein, while Groupon SVP Julie Szudarek said an important way to supercharge a startup’s sales strategy was to tap into tactics that drive rapid adoption. She suggested tactics […]Read more "Why sales traction matters when corporate VCs look for partners"