Plug-and-play thinking about Artificial Intelligence

Alex Dayon, president and chief-product officer at Salesforce, announced investments to build an AI capability for the company. PHOTO: ERIC MILLETTE/SALESFORCE An announcement by this week that it would embed its artificial intelligence technology “Einstein” into its software for salespeople caps a three-year, $700 million AI push by the workforce enabler. Salesforce isn’t the […]

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Omni-channel is the trees. Customers are the forest.

My buddy Ed Siok and a prototype from an IoT hackathon Recently, my colleagues and I were preparing to address a roomful of marketers and communicators on mental readjustments needed to win in the shifting business landscape. That included breaking down walls between business functions and physically removing walls from workplaces — so that communication and concepts […]

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Three reasons an enterprise company will partner with a startup

From an investing company’s point of view, Illinois Chief Information Officer and former Cisco Connected Cities Chief Hardik Bhatt said three things motivated an enterprise company to consider a risk on a startup: A solid idea the corporations couldn’t or wouldn’t try on its own A reliable entrepreneur, and, Evidence of traction. It only takes […]

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A window into external innovation for enterprise companies

What’s the cheapest way for corporations to understand the forces that could disrupt their business model? Increasingly, the answer might be engagement with startups through corporate venturing, according to recent articles in CFO Magazine, the annual Money Tree white paper from the National Venture Capital Association and PwC, and insights from a recent panel on […]

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Why sales traction matters when corporate VCs look for partners

In a conversation on pairing startups with the venture funds connected with enterprise companies, entrepreneurial sales dominates the discussion. They’re the most important asset that startups have, said Freshwater Advisors founder David Weinstein, while Groupon SVP Julie Szudarek said an important way to supercharge a startup’s sales strategy was to tap into tactics that drive rapid adoption. She suggested tactics […]

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Simple rules for startups seeking corporate venture partners

Startup founders seeking access to the world of corporate venture funding should have four things in hand before reaching out to potential corporate partners. Entrepreneurs should: Know their business-to-business partner’s industry well enough to ask pointed questions about whom in an enterprise partner will use their product and how Point to traction measured in sales revenue […]

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