By James Janega Can you innovate in the beer supply chain, asked a client in the brewing industry? They already have made strides on the sexy, customer-facing side of product innovation and category management. Can costs, collaboration, and change mitigation offer more options? In the age of technology, the supply chain is ripe for innovation […]Read more "Can you innovate in the supply chain for beer? Hop aboard …"
My buddy Ed Siok and a prototype from an IoT hackathon Recently, my colleagues and I were preparing to address a roomful of marketers and communicators on mental readjustments needed to win in the shifting business landscape. That included breaking down walls between business functions and physically removing walls from workplaces — so that communication and concepts […]Read more "Omni-channel is the trees. Customers are the forest."