Omni-channel is the trees. Customers are the forest.

My buddy Ed Siok and a prototype from an IoT hackathon Recently, my colleagues and I were preparing to address a roomful of marketers and communicators on mental readjustments needed to win in the shifting business landscape. That included breaking down walls between business functions and physically removing walls from workplaces — so that communication and concepts […]

Read more "Omni-channel is the trees. Customers are the forest."